As the saying goes by Heraclitus that “the only thing that is constant is change”. And in social media, it’s the one thing that we can depend on. Because there seems to be always some new feature or new technology every day that would take our digital world by storm. The same thing goes with the social media marketing. Now in 2017, the social media doesn’t show any signs of slowing down as yet.
<h3>The Social Media Marketing Trends in 2017</h3>
At present, one-third of the world’s population is reported to use the social media networks on the regular basis.
Some analysts say that with the constant changes in the new social media marketing trends, especially in 2017, it’s the brands that can sustain and keep ahead of the competition. The businesses must comprehend the latest and new social media platforms and how to use them effectively.

If your brand is stuck in using only Google+ then it’s really time for you to get an upgrade. Here the five latest social media trends you may want to consider.
<h3>Live Video</h3>
Reports say that in 2016 there was 14 percent of marketers who explored with live video and the number is only going to increase this year. Live video was baptized last year with Periscope from Twitter. Soon then Facebook Live that highlighted livestreaming. Now, Instagram launched its also own live video feature and other social media platforms are following the same footsteps.

That’s why YouTube has been an outstanding platform for years, and Facebook users are also reported to watch 10 million hours of video daily. And live video proceeds to a higher level than just a mere video content.

Why? Because audiences cry out for authenticity. And we all know that’s what the live video supplies. It has no editing and scripting. The live video demonstrates your brand in a more authentic and personable way.

When you’ve been already been crafting live video content, it would also be easy integrating live video into your own social media strategy. A HubSpot staff writer Sophia Bernazzani said that the most basic thing to consider is where your target audience spends the most time on social media. And there, connect with them on those networks.

When you already know which social media platform to post your video content, then it’s also time to choose what to post. When you have an event happening, then livestream it. Also, it would be great to consider administering a behind—the-scenes look at your operations and office. You can also exhibit how to use one of your products or host Q&amp;A with a special guest.
<h3>Paid Content</h3>
You will not be doing enough if you’re only publishing a Facebook post. The chances that your target audience will view your content will continue to decrease because of the several and more social network’s algorithms changes.

These algorithms ensure that the platform’s users will see the content they enjoy but it is also obvious that these will make it more difficult for brands to be noticed. At the same time, consumers and other brands are also publishing and sharing more content than ever that makes the competition for the target audience is raging. The content consumption on Facebook in the past two years has increased by 57 percent.

The only way to cut through the chase is to pay for it. The organic traffic on social media can get you far but it is the paid content that will be well worth your investment.

Your business will narrowly target their specific audience with promoted posts and native advertising. Thus, as an entrepreneur, you know who are the perfect people to see your posts. When you go for paid content, you are guaranteed that your posts exactly show up on your target audience’s feeds.
<h3>Interactive Content</h3>
It’s also essential as an entrepreneur to take a careful look at the content you’re posting out on your social media platforms while grabbing your audience’s attention. There are a lot of content online already, so creating similar things as everyone else will not make your brand stand out.

81 percent of marketers claim that interactive content grabs more attention successfully than static content. These interactive contents can be a game, quiz, calculator, or something similar.

SMC Marketing founder Russab Ali stated that brands do not only want their consumers to remember their brands but they also want them to be excited then share it with their friends.

These days, it’s not just enough that your audience clicks your posts. You have to get them to engage too. And creating interactive content will increase the possibility that your audience will do exactly just that.
<h3>Customer Service Chatbots</h3>
The chatbots are the type of AI that interact with your customers using the social messaging apps like the Facebook Messenger or WhatsApp. Because in customer service, you wouldn’t want your clients to wait on hold for hours on the phone or for a representative to answer the questions on social media.

And most brands can’t keep up with the demand. And social media steps in using chatbots providing the customer service a boost. The social messaging apps are the smart choices for the marketers. A report claimed that 20 percent of marketers plan to add messaging apps to their content strategy soon.

The social media strategist Isabelle Matthieu said that these social messaging apps have a wide audience and provide many inviting features to brands for the e-commerce and client support. An example of a feature is something that allows for economies of scale and the development of new types of user experience.

Furthermore, chatbots can direct customers through fulfilling a transaction, pointing people in the right direction, or answering a question. Also, they provide quick one-on-one service without the requirement for additional employees. And your clients are a lot satisfied when their issues are solved right away.
<h3>Employee Advocacy</h3>
Encourage and empower your employees as part of your marketing strategy. Leverage them to spread the word and shareyour brand’s messages on social media. This will expose your brand to hundreds and possibly thousands of potential customers. This is a powerful social media marketing hiding right under our nose.

The employees are said to be potent promoters for your brand. They provide credibility and validity to your brand’s messages. The audiences are likely to depend and trust on messages that come from personal social media accounts compared to a brand’s social media accounts.

But the employee’s support must be sincere that means you didn’t mandate or force it or it will lose the credibility. And your brand will suffer because of that. The principal &amp; COO of Mungo Creative Group Jake Messier said that the “company’s social media must be cool enough” that the employees would sincerely share its brand on their personal platforms.
Provide an easy-to-share updates to your employees so the can get involved. It is easier just to ask them to share your posts. And check what kind of response you get from them. But there’s a great possibility that you get positive results.