Social media is where it’s at.
16 million people in Australia actively engage on Facebook every month. In today’s day and age, social media is replacing brick and mortar storefronts and even websites as the first point of contact and first impression.
Potential clients now use social media to establish whether they trust and value your brand or business. This is why, through the consistent creation and sharing of social media content, your business will stay at the forefront of your consumer’s mind. This content then collectively comprises your online brand identity.
When social media is used effectively it is an incredibly powerful tool to drive sales and exposure. Social media will be working for your business 24 hours a day, 7 days a week, 365 days a year, not just during office hours. It’s almost like you have an online sales man that just never sleeps (the social media guy is our best employee!).
Social media has the power to specifically target your desired clients through demographic targets such as age, location, income and interests. Specifically targeting your ideal client means you know the money you’re spending on advertising is going to bring you the best return on investment possible.
So, if you would like an online brand that does not have to justify quality or price and drives more traffic to your website or store front, get social with us today!